Privacy Policy

Introduction

Spark Digital UK Ltd ("Spark Digital UK", "we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use, store and protect your personal data when you visit sparkdigitaluk.com (the "Site"), contact us, or become a client.

We are a data controller for the purposes of UK GDPR and the Data Protection Act 2018.

What Personal Data We Collect

Information you give us directly

• Name
• Business name
• Email address
• Phone number
• Any details you submit through our contact form, booking form, or via WhatsApp, phone call, or email when enquiring about our services

Information collected automatically

• IP address
• Browser type and device information
• Pages visited and time spent on the Site
• Referral source (how you found us)
• Approximate location (derived from IP address)

We collect this automatically through Google Analytics (GA4) and similar tools.

Information from third parties

If you are a client, we may access data relating to your business's Google Business Profile, Google Search Console, Google Ads account, or website analytics, where you have granted us access to manage these on your behalf.

How We Use Your Data

• Respond to enquiries submitted through our contact form, phone, email, or WhatsApp
• Provide, manage and improve the services you have engaged us for (SEO, Google Business Profile management, website development, Google Ads, social media marketing, graphic design)
• Send you information about your campaign performance, such as monthly reports
• Understand how visitors use our Site, so we can improve it
• Comply with our legal and accounting obligations
• With your consent, send you occasional marketing communications about our services (you can unsubscribe at any time)

Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

• Contract: to provide services you have engaged us for
• Legitimate interests: to respond to enquiries, improve our Site, and maintain business records
• Consent: for marketing communications and non essential cookies, which you can withdraw at any time
• Legal obligation: for accounting, tax, and Companies House record keeping

Cookies

Our Site uses cookies to help it function properly and to understand how visitors use it.

• Essential cookies: required for the Site to work correctly
• Analytics cookies: Google Analytics (GA4), which helps us understand visitor behaviour anonymously in aggregate
• Third party cookies: from embedded tools such as Google Maps, or advertising platforms if you interact with our Google Ads campaigns

You can control or delete cookies through your browser settings at any time. Blocking some cookies may affect how the Site functions.

Third Parties We Share Data With

We may share your data with the following categories of trusted third parties, solely to deliver our services:

• Google: Analytics, Search Console, Google Business Profile, Google Ads, Google Workspace
• Website hosting and CMS providers: our website is hosted with Hostinger and runs on WordPress
• Email service providers: for business correspondence

We only share what is necessary for these providers to perform their function, and we require them to protect your data appropriately.

We do not share your data with third parties for their own independent marketing purposes.

Data Retention

We retain personal data only for as long as necessary:

• Enquiry and contact form data: up to 12 months if no client relationship begins
• Client data: for the duration of our working relationship, plus a period afterwards to meet accounting and tax obligations (typically 6 years, per HMRC requirements)
• Analytics data: retained in Google Analytics per Google's default retention settings

Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data ("right to be forgotten"), where applicable
• Object to or restrict how we process your data
• Request a copy of your data in a portable format
• Withdraw consent at any time, where processing is based on consent
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been mishandled

To exercise any of these rights, contact us at uksparkdigital@gmail.com.

Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our Site and services are intended for business owners and are not directed at children. We do not knowingly collect personal data from anyone under 18.

Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or legal obligations. The "last updated" date at the top of this page will reflect the most recent revision.

Contact Us

If you have questions about this policy or how we handle your data: