Restaurant · Google Business Profile Management · Website Support
Farmhouse Pizza — Wembley
Farmhouse Pizza needed a properly managed Google Business Profile and supporting website to convert local search visibility into actual calls and orders.
Farmhouse Pizza
Restaurant · Pizza
Wembley, London (HA0)
GBP Management, Website Support
Apr – Jun 2026
Visible on Google — but not converting.
A well-loved local pizza spot that had the search visibility, but wasn’t turning it into calls and orders at anywhere near its potential.
Visibility without action
Impressions were there, but the profile wasn’t structured to push searchers into a call.
Website out of sync
Menu, hours and branding on the site had drifted from what the Google profile was showing.
A focused plan built around how diners actually search.
Full profile audit
The existing profile audited categories, service details and hours corrected.
Review response cadence
Every review, positive or negative, responded to in a consistent brand voice.
Wembley service area targeting
Service area set across the HA and HA0 postcodes to match where customers actually order from.
Aligned website support
Menu, hours and branding on the site brought fully in line with the profile.
How the work rolled out.
Full GBP audit surfaced category errors, thin photography and outdated hours all resolved in week one.
New photography uploaded on a rolling schedule to keep the listing fresh.
Site content updated to mirror the profile same menu, same hours, same branding.
On-page SEO built around Wembley-area dining searches.
Straight from Google Business Profile Insights.
April – June 2026.
What changed for Farmhouse Pizza.
A visible profile that was rarely producing calls or orders.
A tuned profile converting local search into direct phone calls.
Screens from the work.
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105,000 views, 587 calls
Call growth +5.7% to +42.3% YoY